Dr. Edith M Szivas works for the Jumeirah Group as Director of Research and Consultancy at the Emirates Academy of Hospitality Management, in Dubai, United Arab Emirates. She is a tourism development specialist with over 15 years international experience in research and consultancy for the tourism industry. She is an advisor to the United Nations World Tourism Organization. She holds a PhD and an MSc in Tourism Planning and Development from the University of Surrey, UK.